The Only SEO KPIs That Should Be in Your Client SEO Reports!
When it comes to SEO, clients don't care about vanity metrics—they care about measurable growth and real business outcomes. You might be tracking dozens of data points, but if your client doesn't understand them or can't tie them to results, your SEO reports will fall flat. So, what do clients really want to see in an SEO report? The answer is simple: KPIs that show how SEO efforts contribute to visibility, traffic, conversions, and business growth. Here’s a breakdown of the most important SEO KPIs every client cares about—and why they belong in every SEO report you deliver. 1. Organic Traffic: The Foundation of Visibility Organic traffic is the heart of any SEO strategy. It shows how many visitors are reaching your client’s website through search engines—without paid ads. Why clients care: More traffic typically means more brand exposure and potential leads. But be sure to break it down—highlight branded vs. non-branded traffic, landing pages, and traffic by region. Pro t...